The platform is rolling out a new feature that permits them to cut down on the amount of AI-made content appearing in their streams. This initiative comes as the platform announced that it currently hosts over 1 bn content made with AI.
Testing and Rollout
This change is undergoing trials over the coming weeks before a global rollout. This shift aligns with a surge in content created by AI, spurred by recent AI video creators.
The Broader AI Trend
It has been noted that nearly one in 10 of the fastest-growing video streams on another major platform primarily display content made by AI. A large amount of this material is considered low-quality AI content, a phrase for poor-quality, mass-produced content that is frequently illogical or dreamlike.
“We know from our community that many people like content produced via AI tools, including computer-generated images to educational videos, and we intend to offer the community the option to see more or less of that, depending on their own choices,” commented a spokesperson.
Scale of AI Content
The service shared that there are presently 1.3 billion videos on its app labeled as made with AI. Collectively, over 100 m media items are uploaded to the app daily, making clips made by AI a relatively small portion of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the volume of artificial media they watch by using the “manage topic” setting in the application and choosing AI-made media. Additional categories that can already be adjusted under the filter cover politics, fashion, beauty, and choreography.
Platform Guidelines
Its policies oblige users to identify convincing artificially created content, and it forbids harmful fake videos of public figures or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its terms of service.
In addition, the service will now add an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This step is designed to stop users from seeking to bypass the labeling process.
Responsible AI Funding
TikTok is also launching a $2 million awareness program for professionals and institutions to develop learning resources about responsible artificial intelligence. This project will support charitable organizations specializing in teaching computer science.
Platform Protection
TikTok has defended its moderation strategy, amid controversy over intentions to lay off a large number of review team members in the United Kingdom. The company is expected to cut 439 jobs in its trust and safety team in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by machine-led review.
A company official clarified that staff-based oversight would remain essential, but automated tools can shield workers by removing the most distressing content prior to it gets reviewed by staff. The platform announced a notable drop in shocking and graphic content seen by human moderators over the past year due to intervention by its machine learning processes.
It is vital to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we further consider it’s highly necessary to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is making a difference operate efficiently.”
